Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size,Product Category,and Customer Segment

Mobile channel additions have been shown to increase consumer-brand relationships, brand satisfaction towards and overall purchasing from a retailer, but what is less apparent is whether shareholders are fully rewarded for retailers’ mobile channel additions. Results from an event study on 115 announcements relating to mobile app additions of publicly traded U.S. retail firms between 2009 and 2016 indicate that the stock market responds generally positively to mobile app additions, but specifically to the two mobile app addition types. Stock market responses to search-related and purchase-related app additions are moderated by firm size, product category, and target customer age. For announcements of search-related apps, the market responds more positively to product retailers than to service retailers, and to small firms than large ones. For announcements of purchase-related apps, the market responds less positively to firms that target younger customers than firms who do not especially target them.     

信号级协同计算平台架构及应用思考

针对智能化作战对军事电子信息系统计算能力提升的迫切需求，结合云计算的资源虚拟化、大数据的分布式计算等技术，提出了基于嵌入式CPU+ALL（DSP、FPGA、PPC、GPU、AI处理器等）的异构处理的信号级协同计算平台架构，包括弹性、轻量级异构资源虚拟化模型、分布式实时计算框架和智能计算框架等，形成了一套架构统一、资源共用、使用简便的协同计算和智能计算环境。通过战术级无线电认知和智能信号与信息处理两个典型应用场景，探讨了该信号级协同计算平台可能带来的颠覆性效用。     

跨境电商对华商网络贸易的效应分析

在就跨境电商对华商网络贸易所具有的替代效应与互补效应进行理论分析的基础上，利用古诺模型分析市场均衡的结果及贸易效应，采用面板数据实证检验跨境电商对华商网络贸易的影响，结果表明跨境电商对华商网络贸易的互补效应大于替代效应：一方面，由于华商网络对出口贸易的影响尤为显著，而跨境电商平台又以出口贸易为主，从而跨境电商对华商网络出口贸易的影响较大；另一方面，跨境电商平台偏向于差异化产品贸易，因而跨境电商对差异化产品的华商网络贸易有着较大影响。也就是说，跨境电商对华商网络贸易的互补效应在出口贸易与差异化产品贸易上表现得尤为显著。     

三线城市社区商业业态现状及对策研究——以湖州市为例

社区商业以社区内居民为主要服务对象,以满足居民基本生活及多样化消费需求为主要目的。论文以三线城市浙江省湖州市为例,通过现场访谈与问卷调研,明确湖州市中心城区社区商业业态现状与主要存在的问题。借鉴长三角地区典型成功社区商业运营模式和操作流程,从核心理念、业态配比、品牌构建与商圈融合四个方面提出构建科学合理的湖州市社区商业业态的相关建议。     

Pricing used books on Amazon.com: a spatial approach to price dispersion

This paper estimates a spatial autoregressive (SAR) model of price dispersion using publicly available internet bookselling data. It uses a semiparametric adaptive estimator that does not require the usual Gaussian assumption of maximum likelihood (ML) estimators. The results suggest that both price competition and seller heterogeneity are key drivers of the observed price dispersion. The paper finds that sellers with large sales volume, newly established sellers and US mainland states-based sellers tend to price lower. The identified significant spatial interaction is evidence of spatial price competition. Controlling for everything else, a seller asks a lower price when large sellers charge relatively high prices, which is also evidence of price-based selling and undercutting.     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.     

基于PRI信息的雷达脉冲信号分选技术研究综述

基于脉冲重复间隔（Pulse Repetition Interval，PRI）信息的雷达脉冲信号分选是电子侦察信号处理中的核心关键技术之一。以公开文献资料为来源，从直接搜索判定分选、直方图统计分选、PRI变换分选、平面变换分选、多方法综合应用等多个方面对该技术方向上的各种方法的原理、流程、特点、适用条件等进行了分类对比与归纳总结，指出了其所面临的巨大挑战，展现了其未来的发展趋势，为该方向上技术研究的深入推进与工程应用的优化推广提供了重要参考。     

基于OID编码体系的汽车电子标识编码应用研究

本文为了解决物联网所连接对象的多样性带来的标识体系存在不兼容、相互矛盾的问题，基于车联网RFID汽车电子标识的使用特点，创造性地提出将OID编码和汽车电子标识编码相结合的方案。首先简单介绍了基于发证机构及时间和基于汽车VIN码的两种OID编码规则；然后提出了OID编码在汽车电子标识芯片中的规划，主要是内存分配方案；最后介绍了相应区域的读写操作的具体方法。     

城市商业空间结构问题与优化探讨

城市空间结构研究一直都是城市地理学的主要研究领域 ,但其中的城市商业空间结构研究则发展缓慢。本文试探着阐述了城市商业空间优化的相关理论 ,包括商业空间优化的必要性与意义 ,接着描述了目前商业空间结构存在的普遍问题 ,并指出优化的四个主要目标 ,即视觉优先、经济优先、生态优先和社会优先 ,最后指出商业空间结构优化的主要方面和具体手段。